В рамках Недели моды в Лондоне вышла коллекция Алена очень-зима 2017
Рецензия со Style.com
During runway seasons, Alena Akhmadullina similar but separate collections both in New York and in her homeland of Russia. And for good reason: Since founding her line more than 15 years ago, Akhmadullina has solidified herself as a well-known label in Russia by building a brand on exquisite fur jackets and intricate eveningwear. More recently over the past few seasons, she has been breaking into the Western market and has been quite successful, selling on Moda Operandi and in Curve boutiques. Though, the bulk of her business remains in Russia and what may sell on the runway in Moscow—say, more fur, more gowns—won’t necessarily fly off the racks in New York or Los Angeles.
The Fall 2017 collection, on display in a Soho showroom, was a good example of how Akhmadullina is tweaking her New York–bound designs to be less extravagant, tailored to the stateside customer, but without sacrificing her luxury signatures of fur, Central Asian–inspired embroidery, and uses of Russian folklore. (This time, the theme of the collection was based on a motherland fairy tale about a firebird.) Even simple pieces received a dose of elevation: A casual red tunic boasted a swathe of burgundy fur across the chest and a blue wool coat was lined with brown mink. A red velvet pajama set with embroidery on the pockets was lavish but pared-back. Sure, a few looks were a bit excessive when it came to adornments, like the cashmere sweater that was illustrated with two minks made out of, well, mink fur. (Talk about meta gone regal!) But that same couture-style craftsmanship worked exquisitely well in her gowns and dresses: A moss green dress covered in traditional Russian crochet was elegant.